In the pharmaceutical and medical device sectors, publication gap analysis is a crucial step in planning publications about a drug product, medical device, medical procedure, or therapeutic area. This analysis evaluates the representation of a drug in medical literature and at scientific conferences and identifies whether critical information is adequately covered or if additional coverage is necessary. ... Read this blog

Understand how pharma professionals can leverage Social Media Listening to analyze Oncology conference participation dynamics. ... Read this blog

For the healthcare industry, data is abundant. That abundance requires tools that can sift through that data and help find meaningful insights. For senior leaders in life sciences, doing so becomes a strategic imperative. ... Read this blog

Medical Conferences are one of the most promising platforms to discover the right experts and identify the right KOLs for your business objectives. In order to successfully manage and streamline complex key relationships with their KOLs, Life Science companies require a comprehensive business approach that identifies, maps and profiles each Thought Leader. ... Read this blog