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Why SSoV Matters to Medical Affairs Teams

For life sciences professionals, communicating a brand’s scientific value is just one part of the story. Equally important is understanding how those efforts resonate in the real world - what’s gaining traction, what’s being overlooked, and what can be done to amplify the message.

konectar SSoV gives you the insights to do just that. It delivers full-spectrum visibility across platforms, helping teams measure the true impact and resonance of their brand. By identifying gaps between intended messaging and actual perception, teams can make timely, data-driven adjustments.

SSoV reports also come with recommendations on how to amplify your scientific messaging and expand influence. This helps ensure your scientific narrative stays relevant, credible, and aligned with your defined objectives.

Track the Visibility of Your Research
Stay informed on how and where your scientific work is gaining attention.
  • View your brand’s presence across multiple therapeutic landscapes.
  • Spot where your research is gaining traction, in publication and beyond.
  • Identify areas needing more visibility or clarity.
  • Track how your scientific footprint evolves over time across key channels.
Understand How Your Work Sparks Scientific Dialogue
Gain a deeper understanding of how your brand is resonating within the scientific communities.
  • See how your core themes are being discussed and interpreted.
  • Access opportunities that amplify your reach and credibility.
  • Identify which ideas are sparking conversations and collaboration.
  • Spot shifts in scientific focus to stay aligned with emerging priorities.
Identify Gaps and Opportunities
Explore where your scientific voice can go further and where new conversations need to begin.
  • Identify underrepresented research areas or topics receiving less attention.
  • Detect points in the ecosystem where messaging or evidence needs reinforcement.
  • Get recommendations on relevant PIs and Co-PIs for potential partnerships or outreach.
  • Use targeted insights to guide your upcoming content or strategic focus areas.
Measure the Reach and Influence of Your Work
See what's creating real impact and how your research continues to shape scientific thinking.
  • Track how often and where your work is referenced, discussed, or shared.
  • Understand the influence of key experts engaging with your content.
  • Amplify your scientific brand across digital and professional touchpoints.
  • Evaluate the strength and sustained relevance of your brand within
    the field and beyond.
Track the Visibility of Your Research
Stay informed on how and where your scientific work is gaining attention.
  • View your brand’s presence across multiple therapeutic landscapes.
  • Spot where your research is gaining traction, in publication and beyond.
  • Identify areas needing more visibility or clarity.
  • Track how your scientific footprint evolves over time across key channels.
Identify Gaps and Opportunities
Explore where your scientific voice can go further and where new conversations need to begin.
  • Identify underrepresented research areas or topics receiving less attention.
  • Detect points in the ecosystem where messaging or evidence needs reinforcement.
  • Get recommendations on relevant PIs and Co-PIs for potential partnerships or outreach.
  • Use targeted insights to guide your upcoming content or strategic focus areas.
Measure the Reach and Influence of Your Work
See what's creating real impact and how your research continues to shape scientific thinking.
  • Track how often and where your work is referenced, discussed, or shared.
  • Understand the influence of key experts engaging with your content.
  • Amplify your scientific brand across digital and professional touchpoints.
  • Evaluate the strength and sustained relevance of your brand within the field and beyond.
Understand How Your Work Sparks Scientific Dialogue
Gain a deeper understanding of how your brand is resonating within the scientific communities.
  • See how your core themes are being discussed and interpreted.
  • Access opportunities that amplify your reach and credibility.
  • Identify which ideas are sparking conversations and collaboration.
  • Spot shifts in scientific focus to stay aligned with emerging priorities.
How konectar Measures Scientific Share of Voice

konectar SSoV leverages advanced AI to give you a reliable, real-time view of where your brand stands in the scientific conversation. It’s not just data - it’s insight you can act on.

Strategic Use Cases for SSoV
Competitive Intelligence

Benchmark your brand's scientific influence

HCP Engagement

Identify and nurture high-impact healthcare professionals

Market Expansion

Spot emerging geographies and trial opportunities

Product Launches

Monitor and enhance scientific uptake post-launch

Regulatory Strategy

Track sentiment in regulatory discussions and approvals

With konectar SSoV, you gain more than numbers — you gain clarity. It’s time to turn your scientific efforts into measurable, strategic impact.

Explore Real Outcomes

Know how a medical device company used konectar SSoV to measure it's brand impact and drive KOL engagement.

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