In Medical Affairs, timing is everything. Engaging a key opinion leader (KOL) too late after their priorities have shifted can mean missed opportunities. Static expert lists may once have sufficed, but they no longer reflect the pace of today’s influence landscape. ... Read this blog

Engaging with the right Key Opinion Leaders (KOLs) is a core responsibility for Medical Affairs teams. ... Read this blog

Not every expert is a key opinion leader (KOL), and not every KOL is the right fit. In a market as saturated and specialized as U.S. healthcare, pharma teams need more than a name and a title. They need context. They need clarity. Above all, teams need to be sure their engagement efforts focus on the experts who truly influence medical decisions. ... Read this blog

Who truly shapes how treatments are adopted in the real world? Which experts hold sway over clinical peers, influence prescribing behavior, or spark scientific conversations online? For U.S. medical affairs teams, these aren't abstract questions—they’re operational imperatives. Identifying the right key opinion leaders (KOLs) is central to product launches, scientific exchange, and market education. But the rules of engagement have changed. ... Read this blog

Evaluating medical speakers is a critical component of effective HCP engagement in the U.S. pharmaceutical industry. Selecting the right speaker for a medical event isn't just about choosing a well-known name; it's about aligning expertise, relevance, and audience resonance. ... Read this blog

In today’s digitally charged healthcare ecosystem, healthcare professionals (HCPs) are active participants in online discussions, shaping narratives, sharing expertise, and influencing peer decisions. For pharma marketers, this digital shift presents both a powerful opportunity and a new complexity. ... Read this blog

In healthcare, not every influential voice is backed by a spotlight. Some of the most impactful contributions come from healthcare professionals who steadily engage in meaningful conversations, share real-world clinical experiences, and support their peers. They might not have global recognition yet but their insights influence day-to-day decisions across hospitals and clinics. ... Read this blog

Oncology communication has undergone a significant transformation in the digital age. Knowledge no longer circulates only at conferences or in journals. It now spreads through social media platforms on posts and comment threads. ... Read this blog