KOL Identification vs KOL Mapping: A Comparative Analysis

Explore what KOL Identification and KOL Mapping methods are and when to apply each approach for enhancing your brand initiatives.... Read this blog

The Significance of KOL Management for Life Sciences Companies

KOL Management is the complete life cycle of identifying, profiling and engaging with the right Key Opinion Leaders based on the business objectives.... Read this blog

konectar Social - Connecting Life Sciences companies to the right Digital Opinion Leaders

For Life Sciences companies Social Media is the most effective platform to elevate their brand awareness and present the value of their products. konectar Social is a robust opinion leader platform built on the latest technology combined with NLP framework for accurate web crawl, disambiguation and entity extraction, specifically in the healthcare space.... Read this blog

Importance of Virtual Engagement with HCPs during Covid - 19 Pandemic

It is a well-known and well-accepted fact that Life Science industry as a whole, including pharma companies, relies heavily on Healthcare Professionals (HCPs) at every stage of the Drug development cycle—starting from discovery to commercialization of the drugs. With the COVID-19 outbreak, there is a complete disruption to the existing HCP engagement model in the Healthcare industry.... Read this blog

Understanding the effectiveness of Professional Medical Conferences for Strategic KOL Management

Medical Conferences are one of the most promising platforms to discover the right experts and identify the right KOLs for your business objectives. In order to successfully manage and streamline complex key relationships with their KOLs, Life Science companies require a comprehensive business approach that identifies, maps and profiles each Thought Leader.... Read this blog

Know your customers better and plan your customer interactions around what they are interested in

Customer Interactions can be productive when you have sufficient understanding about your customers. In fact, it is true with any interactions in our professional world. If we know who we are talking to and what their interests are, we will have an edge in the conversation where we can give appropriate and thoughtful responses. ... Read this blog