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What is Scientific Share of Voice?

Scientific share of voice is the proportion of scientific conversation, impact, presence, and credibility your organization holds within a given therapeutic area or specialty, relative to your competitors and peers.
Unlike traditional Share of Voice, which focuses on impressions, mentions, or advertising visibility, Scientific Share of Voice measures an organization's presence and influence within the scientific community. It brings together insights from relevant scientific channels and activities to provide a holistic view of scientific visibility, engagement, and impact across a therapeutic area.
Related Read: Scientific Share of Voice: A Strategic Imperative for Life Sciences Companies
SSoV helps organizations measure their scientific presence across scientific communities and channels, giving a more complete picture of how their research compares with competitors. A strong Scientific Share of Voice enables organizations to:

1. Benchmark scientific visibility against competitors within specific therapeutic areas.

2. Measure the impact of evidence-generation efforts.

4. Detect gaps in scientific presence across regions, specialties, or research topics.

5. Track changes in scientific influence over time to understand whether visibility is growing or declining.

6. Gain insights into the clinical trial landscape across your therapeutic area.

7. Support data-driven planning for KOL engagement.

8. Strengthen scientific positioning by focusing resources where they will have the greatest impact.

Rather than relying on isolated metrics, Scientific Share of Voice brings together multiple indicators into a single report. This enables organizations to understand not just how much scientific content they produce, but how visible, influential, and competitive their science is within the broader healthcare ecosystem.
Scientific Share of Voice (SSoV) helps organizations that rely on scientific credibility, KOL engagement, and evidence-driven decision-making. It provides them the insights needed to understand their scientific positioning and make informed strategic decisions.
Related Read: Analyzing MedTech Companies’ Share of Voice with konectar SSoV
An effective SSoV strategy should enable organizations to:

1. Measure scientific visibility within their therapeutic area.

2. Benchmark performance against relevant organizations.

4. Track changes in scientific influence over time.

5. Generate actionable insights that support evidence-based decision-making.

Because scientific influence evolves continuously, Scientific Share of Voice should be assessed on a regular basis to provide an up-to-date view of your organization's scientific standing and competitive landscape.
Life sciences teams typically pull SSoV-adjacent data from several disconnected places. By the time all of this is stitched together manually, the intelligence is often outdated. This is where a structured, ongoing approach becomes useful, rather than a one-off benchmarking exercise done once a year. And konectar SSoV does exactly that, helping teams track scientific share of voice of where your organization stands scientifically.

How konectar Scientific Share of Voice Addresses This

konectar Scientific Share of Voice (SSoV) measures your organization's scientific visibility across the channels that shape scientific influence. It provides a unified view of how your science is represented within your therapeutic area and the industry.
Organizations across the world have leveraged konectar Scientific Share of Voice to benchmark their scientific visibility, uncover competitive insights, and make more informed decisions. Teams can easily request a customized Scientific Share of Voice report tailored to their therapeutic area, brand, molecule, or competitive landscape.
Because the underlying data is analyst-verified rather than automatically aggregated, the resulting picture reflects genuine scientific standing rather than raw mention counts or surface-level activity on any one channel.
Ready to understand your scientific standing?

Request your customized Scientific Share of Voice report today and gain actionable insights into your organization's scientific visibility.

Scientific Share of Voice measures how visible a life sciences organization's science is across various scientific communities, channels and digital platforms, relative to competitors in the same therapeutic area.

While KOL engagement tracking helps organizations manage and optimize interactions with healthcare experts, Scientific Share of Voice offers a higher-level view of an organization's scientific presence, enabling teams to benchmark their scientific standing and identify opportunities to strengthen their competitive position.

Yes. Any organization that relies on scientific credibility, expert engagement, and evidence-driven decision-making can use SSoV to understand its scientific standing and benchmark against peers within its therapeutic area.

Most life sciences teams benefit from a quarterly review, with a more detailed check ahead of major congresses or significant publication activity in their therapeutic area.