How konectar Helps Streamline Speaker Selection and Analyze Impact

Evaluating medical speakers is a critical component of effective HCP engagement in the U.S. pharmaceutical industry. Selecting the right speaker for a medical event isn't just about choosing a well-known name; it's about aligning expertise, relevance, and audience resonance.

With growing regulatory scrutiny and the increasing importance of demonstrating ROI for speaker programs, pharmaceutical companies need a more strategic approach to speaker selection. This is where konectar, an AI-powered HCP management platform, steps in to transform speaker analysis and engagement.

In this article:

• 1. The Evolving Landscape of Medical Speaker Programs
• 2. Challenges in Traditional Speaker Evaluation
• 3. Pharma Speaker Identification and Analysis with konectar
• 4. One Platform. Complete Visibility
• 5. The Future of Medical Speaker Evaluation

In the U.S., medical speaker programs are an essential part of pharmaceutical marketing and education. These events serve as platforms for healthcare professionals (HCPs) to share clinical knowledge, discuss new therapies, and disseminate the latest research.

However, recent shifts in compliance requirements and physician engagement patterns have made it necessary to re-evaluate how medical speakers are selected and measured.

Gone are the days when speaker selection relied solely on reputation or sales territory needs. Today, medical speaker evaluation demands a data-driven approach that takes into account various metrics such as prior speaking experience, clinical trial involvement, audience feedback, and therapeutic alignment.

Pharmaceutical companies often grapple with several issues when evaluating medical speakers:

⁕ Lack of centralized data: Speaker profiles are often stored in silos across medical affairs, marketing, and sales teams.

⁕ Manual selection processes: Without automated tools, speaker selection becomes time-consuming and prone to bias.

⁕ Limited visibility into speaker impact: Companies struggle to measure how effectively a speaker engages audiences or drives key messages.

These limitations not only reduce the efficiency of speaker programs but also pose risks in terms of compliance and ROI.

konectar addresses the challenges of U.S. speaker selection & impact tracking head-on by offering a comprehensive suite of tools for medical speaker evaluation. Its intelligent dashboards and real-time analytics empower teams to meet their objectives effectively:

⁕ Build robust speaker profiles: konectar crawls vast publicly available data points across the web to provide insights on various aspects of HCP landscape including, publication history, clinical trials, past speaking engagements, and social media presence, to create 360-degree speaker profiles.

⁕ Optimize speaker selection: The platform leverages advanced algorithms to recommend speakers based on therapeutic area expertise, geographic reach, audience engagement, and prior impact.

⁕ Track HCP speaker impact: konectar goes beyond speaker discovery to offer post-event analytics, helping teams understand top speakers, the topics they presented, and key message retention.

⁕ Ensure compliance: konectar is a GDPR-compliant platform, giving teams confidence that the insights they obtain are aligned with U.S. and international regulatory standards.

⁕ Intuitive Interface: User-friendly dashboards empower even non-technical teams to evaluate and compare speaker profiles efficiently.

⁕ Real-Time Insights: Stay agile with up-to-date analytics before and after events.

konectar’s speaker analytics platform is purpose-built for medical affairs and commercial teams, offering everything you need in one place. Pharma teams now longer need to have a separate speaker tool for their analysis and identification.

Whether you are preparing for a speaker program or analyzing its outcomes, konectar offers a unified solution that simplifies workflows, ensures compliance, and delivers actionable insights, all without needing to invest in multiple tools.

As AI and big data continue to shape the pharmaceutical landscape, medical speaker evaluation will only become more refined. konectar is setting new benchmarks by making speaker selection smarter, faster, and more outcome-driven. For more information on how konectar can help you identify right speakers, request a demo of today!