Utilizing a Strategic KOL Mapping Approach
Mapping the right experts is crucial for categorizing the most talented collaborators for clinical trials, advisory boards, and peer-to-peer programs. Life Sciences companies often combine positional, bibliometric, and sociometric analyses to identify leading experts for a given therapeutic area.
The KOL mapping process helps segment medical experts based on factors such as geography, relevant research interests, peer influence, etc.
Life Science companies can conduct this exercise early in the product life cycle, with contributions from various sources, such as CRM, affiliates, and existing collaborations.
Once the experts are identified and aggregated, their medical profiles should be created to gain a complete and all-inclusive view of the medical professionals. Comprehensive medical profiles of these specialists capture details such as Biographical information,
Activity participation history, Publications activity, Clinical trials activity, Educational details, Network maps, and Personal and Contact information.
Profiling these HCPs helps healthcare companies to understand their professional interests, scientific research, networks, and connections. The analysis does not just help identify experts at professional medical conferences but, more importantly, offers an enhanced understanding of these conferences, making the whole KOL Management process successful.