Understanding the effectiveness of Professional Medical Conferences for Strategic KOL Management

The optimal platform for Medical Professionals and Industry Stakeholders

Medical conferences act as a global marketplace for healthcare innovation, where invited speakers include reputed professionals, along with representatives from the Pharmaceutical, Biotechnology, and Medical Devices and Equipment Industry as attendees.

These conferences have a long and impressive list of representatives from Academic Institutions, Advocacy Groups, Clinicians, HealthTech, Imaging, Diagnostics and Publications, and Continuing Medical Education.

For many companies, this Thought Leaders' pool is nothing but an 'overlooked' or 'unimagined' opportunity, for which they need to find a way to 'make it happen.'

Strategic Utilization of Medical Conferences: Leveraging Opportunities Across Varied Objectives

Thought Leader Identification and Engagement

For Life Sciences Companies, medical conferences act as a platform to spot an opportunity and have the means to convert that opportunity into a viable business. Identifying and collaborating with the right Thought Leaders is crucial for these companies to achieve their desired objectives. Hence, they need the most effective ways to collaborate with the HCPs, who conduct research, publish articles, or attend top-level medical events.

Thought Leader possesses different interests and prefers to be engaged differently. Some experts are very clinical-based in their interest, and others are engrossed in research. Such diversity in interest areas makes it essential for companies to assess and re-evaluate the needs of Thought Leaders on a regular basis. This also helps the Life Sciences companies to ensure an ethical, long-term partnership with their Thought Leaders.

Also, having the mindset, skill set, and toolset to implement a comprehensive expert profiling venture within an organization is essential. In particular, MSLs and clinical development teams are often valuable resources for identifying potential healthcare specialists. Many Life Science companies depend on these networks, while others may outsource the identification process and contact these experts once they've been identified by the third-party vendor.

Also, various factors such as experts' Professional and Sociometric analysis need to be considered. Studying the convergences of these analyses and applying the precepts provides insight into current Thought Leaders and leads to accurate predictions of upcoming and rising healthcare experts. In this framework, the ranking of these experts constantly varies and is created through changing professional engagements.

Utilizing a Strategic KOL Mapping Approach

Mapping the right experts is crucial for categorizing the most talented collaborators for clinical trials, advisory boards, and peer-to-peer programs. Life Sciences companies often combine positional, bibliometric, and sociometric analyses to identify leading experts for a given therapeutic area. The KOL mapping process helps segment medical experts based on factors such as geography, relevant research interests, peer influence, etc.

Life Science companies can conduct this exercise early in the product life cycle, with contributions from various sources, such as CRM, affiliates, and existing collaborations.

Once the experts are identified and aggregated, their medical profiles should be created to gain a complete and all-inclusive view of the medical professionals. Comprehensive medical profiles of these specialists capture details such as Biographical information, Activity participation history, Publications activity, Clinical trials activity, Educational details, Network maps, and Personal and Contact information.

Profiling these HCPs helps healthcare companies to understand their professional interests, scientific research, networks, and connections. The analysis does not just help identify experts at professional medical conferences but, more importantly, offers an enhanced understanding of these conferences, making the whole KOL Management process successful.

Time to Harness the Power of Conferences

From learning rapid advances in science and technology to the challenges of medical care delivery, growing demand for medical care around the globe, and opportunities for medicine, conferences deliver a vast array of helpful information in a short time.

Professional medical conferences offer a valuable platform for life sciences companies of all sizes aiming to discover untapped market opportunities, gain insights into industry operations, and tackle specific challenges. You can now stay updated on the upcoming events happening around the globe in the therapeutic area of your interest and gain complete event analysis (Pre and Post event analytics) by requesting a detailed medical conference report with us today.