konectar Social - Connecting Life Sciences companies to the right Digital Opinion Leaders
For Life Sciences companies Social Media is the most effective platform to elevate their brand awareness and present the value of their products. konectar Social is a robust opinion leader platform built on the latest technology combined with NLP framework for accurate web crawl, disambiguation and entity extraction, specifically in the healthcare space.... Read more

Importance of KOL Management for Life Sciences Companies
KOL Management is the complete life cycle of identifying, profiling and engaging with the right Key Opinion Leaders based on the business objectives.... Read more

Importance of Virtual Engagement with HCPs during Covid - 19 Pandemic
It is a well-known and well-accepted fact that Life Science industry as a whole, including pharma companies, relies heavily on Healthcare Professionals (HCPs) at every stage of the Drug development cycle—starting from discovery to commercialization of the drugs. With the COVID-19 outbreak, there is a complete disruption to the existing HCP engagement model in the Healthcare industry.... Read more

Understanding the effectiveness of Professional Medical Conferences for Strategic KOL Management
Medical Conferences are one of the most promising platforms to discover the right experts and identify the right KOLs for your business objectives. In order to successfully manage and streamline complex key relationships with their KOLs, Life Science companies require a comprehensive business approach that identifies, maps and profiles each Thought Leader.... Read more

Know your customers better and plan your customer interactions around what they are interested in
Customer Interactions can be productive when you have sufficient understanding about your customers. In fact, it is true with any interactions in our professional world. If we know who we are talking to and what their interests are, we will have an edge in the conversation where we can give appropriate and thoughtful responses. ... Read more